This graduate-level course offers an in-depth study of the strategic management issues affecting the sport and recreation sector. It covers theoretical concepts underpinning sport and recreation, participant behaviours, business operations, sector structure in New Zealand and internationally, and the wider social, cultural, economic, political, and environmental context. Students will develop research skills, project management capabilities, and communication skills for professional stakeholders.

Course Content

• Theoretical concepts underpinning sport and recreation

• Characteristics and behaviour of sport and recreation participants

• Sport and recreation business principles

• Products, structure, operations and interactions of the recreation sector in New Zealand and internationally

• Relationships between sport and recreation and broader social, cultural, economic, political and environmental contexts

• Management approaches in sport and recreation

• Research skills and techniques applied to sport and recreation management issues

• Planning, implementing, managing and evaluating sport and recreation projects

• Organisation and time management skills

• Analysis and synthesis of sport and recreation management issues from various disciplinary perspectives

• Oral and written communication skills for professional and community stakeholders

• Strategic planning, marketing and sponsorship processes