Sport Leadership and Management Major - Bachelor of Sport, Exercise and Health

Sport & Recreation

A course by

AUT

Develop essential skills in sport leadership and management with a focus on the sport and recreation industries. Gain expertise in marketing, events and facilities management, law, finance, and learn to apply them within sport, health and exercise contexts.

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Interested in this course? Enquire now for Domestic & International pricing


This course starts anytime

NZQA Level 7 Certification

Study Level

Advanced

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In-person study

Face-to-face learning in a physical classroom setting

Available in 2 locations

It will take a total of 3 years

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Develop leadership and management skills

Gain practical and theoretical skills in leadership and management specific to the sport, exercise, and health sectors.

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Apply sport-specific marketing and event management techniques

Learn how to manage, market, and operate sport events and facilities.

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Understand legal and financial aspects of sport

Develop awareness of law, ethics, and financial management as they relate to the sport and recreation industries.

What You're Signing Up For

This major prepares students for leadership and management careers in the sport and recreation sector. The curriculum covers leadership, management, marketing, facilities and events management, law, and finance as they apply to sport, health, and exercise. Students will learn to manage sport events, promote social change through sport, and engage with digital multimedia strategies. The programme includes integrated workplace experience to prepare graduates for roles in the sports, fitness, and health industries.

Course Content

  • Leadership and management in sport
  • Sport events and entrepreneurship
  • Sport finance, law and ethics
  • Marketing for sport
  • Facilities management
  • Digital multimedia strategies for sport
  • Sport for social change
  • Professional/workplace practice
  • Application of mātauranga Māori in sport, exercise and health
  • Workplace experience / cooperative education
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What sort of industry will this job lead to

  • Sport and Recreation

  • Events Management

  • Community Development

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Future employment opportunities might be

  • Community and sport event manager

  • Sales and marketing executive

  • Sponsorships manager

  • Sport development manager

  • Sport and leisure facility manager

  • Digital and social content creator