Social Media Marketing

Sales & Marketing

A course by

Unitec

A project-based short course covering tools, tactics, and strategies of social media marketing. Learn to develop, implement, and analyse platform-specific social media plans.

NZ$933

inc GST

Enquire about international pricing

This course starts anytime

In-person study

Face-to-face learning in a physical classroom setting

Unitec Institute of Technology, Auckland

It will take a total of 4 weeks

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Understand and apply key social media marketing principles

Gain an understanding of social media platforms, their unique characteristics, and best practices for marketing on each.

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Develop platform-specific social media marketing plans

Learn how to design, implement, and manage a targeted social media campaign for a brand, product, or service.

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Create and manage engaging marketing content

Select, produce, and communicate marketing content tailored for a specific target audience and social media channel.

What You're Signing Up For

This short, project-based course explores the tools, tactics, and strategies of social media marketing. Through weekly expert sessions and blogging, students examine digital channels and gain knowledge and skills to develop and implement platform-specific social media plans. Moving from foundational principles to innovative literacies, the course is industry-aligned and includes practical campaign experience with a digital social media textbook and a final project to develop a campaign for a brand.

Course Content

  • Social media characteristics and functionality
  • Consumer engagement, social media communities, and brand value
  • Principles and ethics of social media marketing
  • Marketing research using social media
  • Social media advertising and content creation
  • Social media role in SEO and content marketing
  • Social media ROI
  • Setting goals for social media marketing
  • Content tailored to target audiences
  • Social media advertising tools and budgets
  • Applying social media analytics
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What sort of industry will this job lead to

  • Marketing

  • Advertising

  • Digital Media

  • Social Media

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Future employment opportunities might be

  • Social Media Coordinator

  • Marketing Assistant

  • Digital Marketing Specialist

  • Brand Manager

  • Communications Officer