Search Engine Optimisation Course (SEO)
Sales & Marketing
A course by
Unitec
Learn practical and up-to-date SEO skills in this 14-week short course, developed in collaboration with professional SEO leaders, to improve website search performance and digital marketing outcomes.
In-person study
Face-to-face learning in a physical classroom setting
Unitec Institute of Technology, Auckland
It will take a total of 14 weeks
Core skills this course teaches
Understand core SEO concepts and techniques
Gain theoretical knowledge of the underlying principles and modern practices of search engine optimisation.
Apply keyword research and SEO audits
Conduct practical keyword research and perform SEO audits to assess and improve website performance.
Develop SEO strategies for businesses
Prepare and present comprehensive SEO strategies tailored to the needs of actual businesses.
What You're Signing Up For
This 14-week, credit-bearing short course in Search Engine Optimisation (SEO) is designed to equip marketers with the latest strategies and hands-on experience in SEO. Developed and co-delivered with Pure SEO, New Zealand’s leading SEO company, students will gain both theoretical knowledge and practical skills through keyword research, SEO audits, and the development of a real-world SEO strategy for a business. The course addresses the high demand for SEO and SEM expertise in marketing roles worldwide.
Course Content
- Keyword research
- SEO audit
- On-page and off-page SEO strategy
- Local SEO
- Copywriting for SEO success
What sort of industry will this job lead to
Marketing
Digital Marketing
Search Engine Optimisation
Web Development
Future employment opportunities might be
Digital marketer
SEO specialist
Online marketing manager
Website content strategist