Google Certified Course (Web-based Advertising and Analytics)
Sales & Marketing
A course by
Unitec
Prepare to pass Google Analytics and Google Ads certification exams while gaining practical experience running online advertising campaigns for real businesses.
In-person study
Face-to-face learning in a physical classroom setting
Unitec, Auckland
It will take a total of 4 weeks
Core skills this course teaches
Pass Google Analytics and Google Ads certification exams
Acquire the knowledge and skills required to successfully complete the Google Analytics and Google Ads exams.
Run real-world online advertising campaigns
Gain practical experience setting up and managing online advertising for actual businesses.
Conduct and analyse web advertising activities
Learn to conduct keyword research, analyse ad and website performance data, and improve campaign effectiveness using analytics.
What You're Signing Up For
This short course provides expert preparation for Google Analytics and Google Ads certification exams. Taught in collaboration with Google NZ, it offers practical, hands-on experience in planning, running, and analysing digital advertising campaigns using industry-standard tools. Suitable for professionals seeking to boost their digital marketing knowledge or those aiming to amplify their business's online presence, the course includes participation in the NZ Google Online Marketing Challenge with a chance to win an all-expenses paid trip to Google HQ.
Course Content
- Expert preparation for Google certification tests
- Conducting practical online advertising campaigns
- Keyword research techniques
- Linking Google Analytics with Google Ads
- Visitor behaviour analysis
- Landing page optimisation
- Google Ads interface basics
- Quality Score understanding
- Ad campaign structure
- Basics of ad copy writing
- Relevant reporting structures
What you need to know first
Open to professionals from any discipline
What sort of industry will this job lead to
Marketing
Advertising
Digital Marketing
Business
Future employment opportunities might be
Digital Marketing Specialist
Online Advertising Manager
Google Analytics Consultant
Marketing Analyst