Postgraduate Certificate in Digital Marketing
Sales & Marketing
A course by
UC Online
Gain advanced digital marketing skills including SEO, SEM, content creation and analytics in this flexible online Postgraduate Certificate from the University of Canterbury. Equip yourself to design and execute effective digital strategies to advance your marketing career.
Online study
Flexible online learning from anywhere
It will take a total of 6 months
This course requires 37 hours per week
Core skills this course teaches
Describe and apply digital marketing concepts
Explain core digital marketing concepts and apply them in business contexts.
Utilise digital platforms for business decisions
Use platforms such as Google Ads and Analytics for decision making.
Critique the impact of digital marketing
Analyse the effects of digital marketing on business decision making and outcomes.
What You're Signing Up For
The Postgraduate Certificate in Digital Marketing at University of Canterbury is designed for professionals seeking to deepen their digital marketing knowledge and skills. Delivered fully online, this NZQF Level 8 programme covers consumer behaviour, digital strategy, content and social media marketing, and search engine optimisation and marketing (SEO/SEM). Learn to use modern marketing platforms, interpret analytics, and develop strategic, culturally aware content. The programme consists of four compulsory 15-point courses and can be completed in 6 months full-time or 1 year part-time. Graduates will be prepared for advanced roles in marketing and can credit the certificate towards a Master of Marketing.
Course Content
- Digital Marketing (MBUS626): Advanced practices and theories in online, mobile, and social media marketing; using tools like Google Analytics.
- Digital Marketing Strategy (MKTG641): Developing and implementing digital marketing strategies; market analysis, audience segmentation, goal setting, managing digital channels.
- Content and Social Media Marketing (MKTG642): Social media strategy development, content creation, community engagement, social analytics, campaign evaluation.
- Search Engine Success (MKTG643): SEO and SEM, keyword research, content optimisation, ad copywriting, analytics, integrated digital campaigns.
What you need to know first
Bachelor's degree in marketing or related discipline with at least a B average in 300-level courses OR at least five years of professional/academic experience in a relevant field
What sort of industry will this job lead to
Marketing
Digital Marketing
Advertising
Business
Future employment opportunities might be
Digital Marketing Manager
Marketing Manager