Paid Search Advertising Course
Sales & Marketing
A course by
New Zealand Institute of Education
A 7-week NZQA-approved micro-credential equipping you with practical skills in paid search advertising, including campaign strategy, ad creation, bidding, and optimisation, with a focus on Google Ads.
Online study
Flexible online learning from anywhere
It will take a total of 7 weeks
This course requires 10 hours per week
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Strategic & Technical Proficiency in Paid Search
Develop foundational knowledge and advanced techniques to manage Google Ads and similar paid search campaigns effectively.
Campaign Planning & Goal Setting
Establish clear advertising objectives aligned with business goals and define key performance indicators (KPIs) for success.
Designing Effective Ads
Create mock-up ad creatives in video, image, or text formats to enhance campaign effectiveness and adapt messaging to business needs.
What You're Signing Up For
This comprehensive online micro-credential provides a solid foundation in paid search advertising. From setting up accounts to designing effective ads, learners gain practical expertise in Google Ads, campaign strategy, KPI setting, keyword selection, and budget management. The course is industry-driven and designed for both beginners and those looking to advance in digital marketing. Assessment is hands-on, with learners building a real campaign proposal. Graduates receive an NZQA-accredited Certificate in Paid Search Advertising.
Course Content
- Introduction to paid search advertising and Google Ads
- Campaign strategy and goal setting
- Defining KPIs for advertising success
- Keyword and audience targeting
- Ad creative development (video, image, text formats)
- Bidding strategies and budget management
- Optimisation techniques for campaign performance
- Using analytics and reporting tools
- Hands-on proposal for paid search implementation
- Industry best practices
What you need to know first
Laptop or desktop computer
Good internet connection
Word processing and presentation software
Google Account
Access to a business (real or virtual) for practical application
Must have the right to study in New Zealand (citizen, resident, or valid visa)
Meet English Language requirements (see international requirements)
What sort of industry will this job lead to
Advertising
Digital Marketing
Business
Future employment opportunities might be
Digital Marketing Coordinator
Paid Search Campaign Manager
SEM Specialist
Marketing Executive
Small business owner developing online marketing
Coming Soon: Nexties Explorer
Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More details