NZIE’s Diploma in Social Media Marketing and Content Creation develops your digital content, marketing, and creative skills, with a focus on practical experience from day one. You’ll learn to use leading industry platforms and tools, work directly on real-world business projects, and build a comprehensive portfolio to launch your career in digital and social media marketing. Suitable for those wanting flexible work options, freelance opportunities, or to grow their personal brand, the course emphasizes hands-on learning, up-to-date software, and adaptable assessments for creative strengths.

Course Content

• Authentic Content Creation (creativity, cultural integration, design principles, copywriting, social platform overviews)

• Digital Design for Social Media (branding, platform consistency, design trends, intellectual property, Photoshop)

• Video Production for Social Media (scripting, filming, editing, storytelling, post-production with Premiere Pro)

• Live Content Creation (podcasting, live streaming, presentation skills, lighting and technical setup, unscripted content)

• Social Media Future Technology (AI tools, large language models, prompt engineering, AI image generation, automation basics, job search with AI)

• Paid Social Media Advertising (platform ad managers, campaign setup, budgeting, reporting, influencer and affiliate marketing)

• Presenting Social Media Data (analytics, metric interpretation, visualisation in Canva/Excel/PowerPoint/Illustrator, data-driven strategy)

• Industry Project (portfolio development, real-world business consulting, marketing campaign creation, target audience and persona development)