NZIE's Content Creation for Social Media course guides learners in content marketing across various social media platforms using accessible tools and practical techniques. It covers video and image content creation, use of free digital resources, hands-on exercises, social media scheduling, and strategies to promote personal brands or businesses. The course is suitable for marketers, influencers, business owners, freelancers, and aspiring professionals wanting to enhance digital marketing credentials. The delivery is fully online with flexible pacing and includes quizzes and a certificate upon completion.

Course Content

• Master Video Content Creation: Techniques for producing high-quality social media videos including camera work, lighting, and editing.

• Eye-catching Images: Using photography and graphic design tools to create branded visuals.

• Free Tools for Content Enhancement: Instruction on leveraging free video, photo, and music libraries and editing software (Canva, Shotcut, Da Vinci Resolve).

• Different Types of Content for Each Platform: Effective use of images, video, text, and interactive posts tailored to platform.

• Hands-on Content Creation: Interactive exercises to develop personal content style.

• Social Media Scheduling Strategy: Developing a content calendar and identifying optimal posting times.

• Measurement and Promotion: Creating content strategies, measuring results, and promoting brands on social media.