Real Estate Marketing and Management

Sales & Marketing

You’ll be taken through the legal, ethical, functional and managerial issues relating to real estate marketing and brokerage.

NZ$968

inc GST

Enquire about international pricing


This course starts anytime

(15 Credits)


In-person study

Face-to-face learning in a physical classroom setting

Lincoln University, Lincoln

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Marketing strategies for property

Explain how to develop effective marketing strategies for all classes of property including methods of sale and leasing in both residential and commercial real estate.

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Real estate industry legislation

Describe the structure of the real estate industry, legislation, licensing, and the code of conduct under the Real Estate Agents Act 2008.

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Drafting legal agreements

Draft sale and purchase agreements and agreement to lease documents for various property.

What You're Signing Up For

Real Estate Marketing and Management covers the legal, ethical, functional, and managerial aspects of real estate marketing and brokerage. It equips students with knowledge to develop effective marketing strategies for residential and commercial properties, understand the real estate industry's structure and legislation, draft sale and purchase agreements, and demonstrate property appraisal and inspection processes.

Course Content

  • Legal, ethical, functional and managerial issues in real estate marketing and brokerage
  • Developing marketing strategies for all classes of property
  • Methods of sale and leasing in residential and commercial real estate
  • Real estate industry structure and legislation including Real Estate Agents Act 2008
  • Licensing and code of conduct requirements
  • Drafting sale and purchase agreements and leasing documents
  • Listing process including appraising and inspecting property

What you need to know first

A minimum of 60 credit points from specified courses including any level 100, 200, or 300 courses

Introduction to Property, VAPM-101

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What sort of industry will this job lead to

  • Real Estate

  • Property Management

  • Marketing

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Future employment opportunities might be

  • Real estate marketing professional

  • Property manager

  • Real estate sales agent

  • Brokerage manager