Promotion Management
Sales & Marketing
A course by
Lincoln University
Explore the development of the promotion mix and its integration into organisational marketing strategy. Analyse promotion components and apply the Integrated Marketing Communications (IMC) model.
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Analyse the strategic relationship between the promotional mix and the marketing mix
Students will be able to evaluate how the promotional mix integrates with other aspects of marketing to achieve organisational goals.
Identify and explain the five elements of the promotional mix
Students will be able to name and describe the five key components of the promotion mix and their respective roles.
Apply the Integrated Marketing Communications (IMC) model
Students will be able to use the IMC model in practical, real-world marketing scenarios.
What You're Signing Up For
This course covers the development of the promotion mix and its strategic relationship to an organisation's marketing mix. Students will analyse the components of the promotions mix and their practical use through the lens of the Integrated Marketing Communications (IMC) model.
Course Content
- Development of the promotion mix
- Strategic role of promotions in marketing
- Analysis of promotion mix components
- Integrated Marketing Communications (IMC) model
- Application of IMC to real-world scenarios
What you need to know first
A minimum of 45 credit points from specified courses
A minimum of 15 credit points from Consumer Behaviour (MKTG-205), Managing People (BMGT-222), or Principles of Marketing (MKTG-115)
A minimum of 30 credit points from any level 200 or 300 course
What sort of industry will this job lead to
Marketing
Business
Future employment opportunities might be
Marketing roles
Brand manager
Communications specialist
Advertising professional
Promotions manager
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Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More details