Principles of Marketing
Sales & Marketing
A course by
Lincoln University
Examine the processes for creating, pricing, communicating and delivering products of value to consumers, markets and other stakeholders.
Online study
Flexible online learning from anywhere
Lincoln University, Lincoln
Core skills this course teaches
Explain marketing theories and principles
Explain the key theories and principles that underpin modern-day marketing.
Understand marketing's impact on business
Demonstrate understanding of the impact and relationship marketing has on overall business success.
Analyse marketing in value chains
Analyse and define the contribution that marketing can make to creating global value chains.
What You're Signing Up For
This postgraduate course provides an in-depth exploration into the principles and processes of modern marketing. Students will learn key theoretical frameworks, analyze real-world business marketing strategies, and apply marketing principles to solve complex problems. The course empowers students to understand the impact of marketing on business success and to develop viable strategies for business in New Zealand and globally.
Course Content
- Key theories and principles of modern-day marketing
- The impact and role of marketing in business success
- Marketing's contribution to global value chains
- Application of marketing principles to business problem solving
- Development of marketing strategies
- Elements of the marketing mix
What sort of industry will this job lead to
Marketing
Business
Commerce
Future employment opportunities might be
Marketing Manager
Brand Strategist
Market Analyst
Business Consultant