Integrated Agribusiness and Food Marketing Strategy
Sales & Marketing
A course by
Lincoln University
Gain advanced knowledge of national and international agribusiness and food value chains, marketing strategies, and supply chain management.
In-person study
Face-to-face learning in a physical classroom setting
Lincoln University Main Campus, Lincoln
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Comprehensive understanding of global agribusiness and food value chains
Demonstrate broad knowledge of the various stages and processes within global agribusiness and food value chains.
Interdisciplinary understanding of production systems
Explain how bio-physical and environmental systems affect agribusiness and food supply chains.
Explain characteristics and management of agribusiness supply chains
Articulate the defining features of global agribusiness industries and the theoretical concepts for their operation and management.
What You're Signing Up For
This course provides comprehensive, multidisciplinary insights into the formation, management, and marketing of global agribusiness and food value chains. Students will develop a strong understanding of the bio-physical, environmental, and biological systems that underpin agribusiness, as well as strategies for marketing agri-food products in competitive international markets. The course emphasises real-world problem-solving, sustainability, value chain analysis, and integrating diverse disciplinary perspectives.
Course Content
- Global agribusiness and food value chains
- Bio-physical and environmental production systems
- Characteristics and management of agribusiness supply chains
- Marketing theory and practice in agri-food context
- Challenges in marketing agri-food products
- Food composition, quality, and safety systems
- Approaches to sustainability in global agribusiness
- Problem identification and opportunity analysis in value chains
- Integration of theory and practice across supply chains
- Applied methods and tools for real world marketing issues
What you need to know first
Enrolment in B.Agribusiness & Food Marketing, 4245
Academic Progress Level is Third Year, 03
What sort of industry will this job lead to
Agribusiness
Food production
Marketing
Supply chain management
Future employment opportunities might be
Agribusiness management roles
Food marketing and supply chain positions
Consultancy in agribusiness sectors
Operations roles in global food industries
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Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More details