Advanced Services Marketing and Management
Sales & Marketing
A course by
Lincoln University
Core skills this course teaches
Understand contemporary issues in services marketing
Gain a robust understanding of current issues shaping the field of services marketing from both academic and practical perspectives.
Critically analyse and evaluate service marketing issues
Demonstrate the ability to critically assess and evaluate complex issues in services marketing.
Apply quantitative methodologies
Understand and apply quantitative methodologies used to test and support marketing constructs.
What You're Signing Up For
This advanced course delves into the current topics and challenges in services marketing and management, blending academic perspectives with real-world applications. Students critically evaluate contemporary service marketing theories, apply quantitative methods, and develop strategic frameworks for effective service marketing initiatives.
Course Content
- Contemporary issues in services marketing
- Critical analysis of service marketing challenges
- Quantitative methodologies in marketing research
- Application of service marketing terminology and conceptual frameworks
- Strategic service marketing management
- Customer profitability and management orientation
- Measurement of interrelationships among service marketing constructs
- Development of hierarchical models for strategic marketing initiatives
What sort of industry will this job lead to
Marketing
Business Services
Future employment opportunities might be
Marketing Manager
Service Operations Manager
Market Research Analyst
Strategic Marketing Consultant