Master of Marketing
Sales & Marketing
A course by
AUT
A flexible master's degree designed for students wanting advanced expertise for a professional marketing role, with a focus on digital fluency, brand strategy, creative ideation, and market intelligence.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 1 year
Core skills this course teaches
Advanced Marketing Knowledge
Develop in-depth understanding of marketing theory and practice, including contemporary trends and challenges.
Research and Analytical Skills
Gain skills in applied business research, analytics, and using data to inform marketing decisions.
Digital Fluency and Creative Ideation
Engage with digital marketing practices, creative problem-solving, and design thinking.
What You're Signing Up For
The Master of Marketing at AUT is designed for individuals seeking expertise in marketing at a master’s level, preparing them for professional roles in the dynamic marketing field. The programme covers strategy, digital and creative elements, market analysis, and disruptive practices, with the flexibility to fit studies around personal and professional commitments. Students complete an applied project addressing a contemporary marketing topic.
Course Content
- Applied Business Research and Communication Skills
- Business Analytics 1: Understanding and Visualising Data
- Marketing Concepts and Tactics
- Market Intelligence
- Digital Marketing Architecture
- Marketing for Disruption
- Brand and Identity
- Creative Ideation and Innovation
- Strategic Digital Marketing
- Applied Marketing Project
What you need to know first
Bachelor’s degree (any discipline) with a B- grade average or higher in level 7 courses or equivalent
What sort of industry will this job lead to
Marketing
Business
Sales
Market Analysis
Business Development
Future employment opportunities might be
Marketing
Sales