Postgraduate Certificate in Strategic Communication
Media & Comms
A course by
UC Online
Gain practical tools and proven strategies for designing ethical, effective campaigns that connect organisations with their communities. Study part-time online for one year to earn the Postgraduate Certificate in Strategic Communication from UC Online.
Online study
Flexible online learning from anywhere
It will take a total of 1 year
This course requires 18 hours per week
Core skills this course teaches
Explain and apply core strategic communication theories
Understand key theoretical concepts underpinning strategic communication and relate them to real-world case studies.
Critically evaluate communication campaigns and efforts
Assess and critique organisational communication practices, including campaign success and stakeholder engagement.
Develop and pitch impactful, ethical campaigns
What You're Signing Up For
The Postgraduate Certificate in Strategic Communication at UC Online offers a flexible, fully online programme designed for professionals seeking advanced knowledge and skills in communication strategy. Students learn to influence diverse audiences and create impactful, ethical communication campaigns across sectors including non-profits, government, business, and community groups. The qualification is structured as four nine-week courses, and serves as a direct pathway to a Postgraduate Diploma or Master of Strategic Communication.
Course Content
- Strategic communication theory and practice
- Organisational identity and change
- Publics, stakeholders, and audience engagement
- Equity, diversity, and inclusion in communication
- Media campaign planning and data analysis
- Developing campaign goals, strategies, and objectives
- Ethics in communication and use of emerging technologies
- Campaign messaging, tactics, and pitching
- Campaign evaluation methodologies
What you need to know first
A bachelor's degree with a grade average of B or higher
What sort of industry will this job lead to
Communication
Media
Marketing
Public Relations
Nonprofit
Government
Corporate Communication
