Master of Strategic Communication
Media & Comms
A course by
UC Online
Grow your career in strategic communication through flexible online study. Learn to craft compelling messaging and campaigns that drive engagement across diverse audiences with academic and industry experts.
Online study
Flexible online learning from anywhere
It will take a total of 3 years
This course requires 18 hours per week
Core skills this course teaches
Explain and apply strategic communication theories
Articulate key theoretical concepts and frameworks underpinning strategic communication research and practice, and relate them to real world cases.
Conduct audience and stakeholder analysis
Evaluate and engage diverse audiences, employ research on publics and stakeholders, and develop inclusive communication strategies.
Design and implement effective communication campaigns
What You're Signing Up For
The Master of Strategic Communication is an advanced, flexible online programme designed for individuals looking to grow or pivot their careers in the dynamic field of strategic communication. Learners will develop expertise in public relations, advocacy, organisational communication, campaign planning, crisis management, and leadership communication. The programme emphasizes ethical and data-driven approaches, audience analysis, and real-world application, preparing graduates for impactful roles in media, public, private, and non-profit sectors.
Course Content
- Building Influence: Strategic Communication, Organisational Identity and Change
- The Dynamic of Publics: Partnership, Participation and Power
- Building Impactful Campaigns: Research, Strategy and Ethical Practice
- Campaign Success: Messaging, Tactics and Pitching with Impact
- Mapping Meaning: Tools for Qualitative Data Analysis
- Good Data and How to Use It: Measuring Impact in Strategic Communication
- Strategic Communication Portfolio
- Elective options: Crisis Management, Leadership Communication, Professional Pathways, Digital Marketing, Content and Social Media Marketing
What you need to know first
Bachelor’s degree with at least a B Grade Point Average in 300-level or equivalent courses OR a bachelor's degree and relevant work experience (subject to approval).
What sort of industry will this job lead to
Media and Communication
Public Relations
Corporate Communications
Government
Non-Profit
Marketing
