Public Relations Major - Bachelor of Communication Studies
Media & Comms
A course by
AUT
Gain real-world public relations experience and industry connections with AUT's Bachelor of Communication Studies (Public Relations major). Learn about reputation, strategic communication, and media engagement to prepare for a dynamic career in PR.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 3 years
Core skills this course teaches
Develop and manage public relations strategies
Students will be able to plan, implement, and evaluate comprehensive public relations strategies for diverse organisations and contexts.
Apply effective communication and media engagement techniques
Students will be able to design and deliver persuasive communications, including media releases, social media content, and campaign materials tailored to target audiences.
Understand reputation and relationship management
What You're Signing Up For
The Public Relations major within AUT's Bachelor of Communication Studies prepares students for a dynamic career in public relations, corporate communications, and related fields. Students gain hands-on experience through participation in live campaigns and the student-run consultancy, Outside the Square. The program covers reputation and relationship management, strategic and ethical communication, use of multimedia and digital platforms, and engagement in real-world industry projects, guided by experienced faculty with strong industry connections.
Course Content
- Reputation management
- Relationship management
- Strategic communication and messaging
- Communication in business and political environments
- Sponsorship and promotion
- Internal communication
- Persuasion and negotiation
- Social media strategies
- Moral philosophy
- Text, image and sound in communication
- Media technology and society
- Media production foundations
- Intercultural communication
- Media, politics and citizenship
- Communication ethics
- Digital public relations
- Public relations practice and specialisms
- Public image and campaigns
- Public relations industry project
- Client-based project work in student consultancy
What you need to know first
What sort of industry will this job lead to
Public Relations
Corporate Communications
Marketing
Media
Future employment opportunities might be
Corporate communications executive
Public relations consultant