Introduction to the Winegrowing Industry

Growing & Vines

An introduction to the grape and wine industry in New Zealand focusing on production, marketing and tourism aspects.

NZ$1,180

inc GST

Enquire about international pricing


This course starts anytime

(15 Credits)


In-person study

Face-to-face learning in a physical classroom setting

Lincoln Campus, Lincoln

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Understanding grape and wine production factors

List and describe factors important to the production of quality grapes and wine.

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Knowledge of grape growing and wine making processes

Describe the basic processes of grape growing and wine making.

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Recognition of grape varieties and wine styles

Recognise the differences between major grape varieties and wine styles.

What You're Signing Up For

You’ll learn the ins and outs of the grape and wine industry, including the factors important to grape and wine production quality, basic grape growing and wine making processes, major grape varieties and wine styles, wine marketing fundamentals, consumer behavior, and the role of tourism in the wine industry. The course includes on-campus activities and requires some attendance.

Course Content

  • Factors important to production of quality grapes and wine
  • Basic processes of grape growing and wine making
  • Differences between major grape varieties and wine styles
  • Fundamentals of wine marketing and consumer behavior
  • Role of tourism in the wine industry
  • Citing and summarising references correctly
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What sort of industry will this job lead to

  • Agriculture

  • Wine Industry

  • Tourism

  • Marketing

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Future employment opportunities might be

  • Entry-level roles in wine production and marketing

  • Careers in viticulture and enology

  • Positions in wine tourism and hospitality