This graphic design online course introduces students to the principles of branding and identity design primarily focusing on the visual aspects. Students will learn to create and maintain unique visual identities, including logos and stylistic elements, that represent and communicate business or product ideas. The program emphasizes simplicity and ingenuity in visual identity design, exploring concepts such as research, concept development, design principles, typography, colour, and application across different media. The course is suitable for one-off study, as an elective, or a taster for further study in Creative Industries.

Course Content

• Principles of branding and identity design

• Role of logos and stylistic elements in branding

• Research methods for design

• Concept development and idea generation

• Design principles and their application

• Use of typography and colour in branding

• Design briefs and style guides

• Brand storytelling and its importance

• Sketching and preparation for print

• Application of brand identity across media and contexts

• Assessment 1 - Formative feedback and mid-course grading

• Assessment 2 - Summative final course grade