Bachelor of Applied Management
Business & Management
A course by
WITT
Equip yourself with essential management skills and knowledge through industry experience and a practical cooperative project. The Bachelor of Applied Management offers majors in Project Management or General Business, preparing graduates for varied management careers locally and internationally.
In-person study
Face-to-face learning in a physical classroom setting
New Plymouth, New Plymouth
Core skills this course teaches

Understanding management environments
Gain deep understanding of the dynamic environment for managers both in New Zealand and internationally with insights into multicultural business influences.

Sustainability-focused business strategies
Develop skills to implement sustainable business strategies that support economic, environmental, and social wellbeing.

Work-integrated practical experience
Transition to the workplace equipped with practical experience via a cooperative education project applying academic knowledge to real-world business challenges.
What You're Signing Up For
Our industry-experienced tutors will equip you with skills and knowledge essential for thriving in dynamic management environments both in New Zealand and globally. The programme provides a strong foundation in business practices, sustainability, innovation, and entrepreneurial models tailored for sustainable economies. A key feature is a 17-week Cooperative Education Project in partnership with local business, providing hands-on experience. Students learn about organisational contexts, business environments, functions, change, accounting, leadership, operations, finance, law, economics, marketing, project management, and human resource management. Flexible study options include full-time or part-time over up to ten years and majors in Project Management or General Business. Graduates have career opportunities in diverse sectors including accountancy, finance, project management, HR, marketing, and general management.
Course Content
- Organisations in an Aotearoa New Zealand Context
- Business Environments
- Business Functions
- Change and Innovation
- Introduction to Accounting and Taxation
- Applied Accounting
- Analysis of Financial Information
- Budgets for Planning and Control
- Introduction to Leadership
- Operations Management and Compliance
- Business Planning
- Managing Projects
- Research Methods
- Human Resource Management
- Introduction to Finance
- Commercial Law
- Economics
- Introduction to Marketing
- Project Management
- Principles of Leadership
- Cooperative Education Project
- Operations Management
- Advanced Project Management
- Business Transformation and Change
What you need to know first
NCEA Level 3 with specified credits including literacy and numeracy requirements, or University entrance or equivalent qualification, or evidence of equivalence through practical experience
IELTS score of 6.0 with no band below 5.5 for English as a second language candidates

What sort of industry will this job lead to
Business
Management

Future employment opportunities might be
Accountancy
Finance
Operations and Production Management
Project Management
Human Resource Management
Marketing/Sales Management
Advertising/Business Development
General Management