Bachelor of Applied Management (Event Management major)
Business & Management
A course by
SIT
A three-year degree equipping graduates with business and management skills and specialist expertise in event management, delivered via distance learning by SIT2LRN. The programme integrates applied learning in key areas including event planning, risk management, marketing, and leadership.
Online study
Flexible online learning from anywhere
SIT2LRN Distance Learning, Online
It will take a total of 3 years
Core skills this course teaches

Develop professional business skills
Build foundational and advanced knowledge in business management, including communication, problem solving, and organisational planning.

Acquire specialist expertise in event management
Gain the ability to critically analyse and apply concepts essential for managing events successfully, including strategic issues, planning, execution, and evaluation.

Apply reflective professional practice
Demonstrate reflective, ethical practice in the application of technical and soft skills within event management contexts.
What You're Signing Up For
The Bachelor of Applied Management (Event Management major) is designed to develop graduates ready for challenging business and event environments, both in New Zealand and internationally. Students gain foundational and advanced business skills, while focusing on the specifics of event management—including planning, risk and quality management, resources, performance measurement, and evaluation. Emphasis is placed on practical management, soft skills, and technical tools relevant to the event sector. Note: This major is closed to new enrolments; only students enrolled prior to 2021 can continue to completion.
Course Content
- Introduction to Applied Management
- Introduction to Human Resource Management
- Introduction to Applied Marketing
- Introduction to Accounting
- Business Communications
- Quality Management
- Workplace Relationships
- Introduction to Leadership
- Introduction to Project Management
- Risk Management and Quality
- Organising and Defining the Project
- The Project Plan and Resources
- Measuring Performance, Evaluation, and Closure
- Event Management
- Management Accounting and Finance
- Marketing Operations
- Operations Management
- Strategic Management
- Managing Human Resources and Employment Relations
- Health and Safety in Employment
- Business Ethics
- Research Methodology
- Advanced Event Management
- Advanced Digital Marketing
- Management Research Project (Event Management) or Event Management Internship
What you need to know first
University Entrance – NCEA Level 3 (specific requirements)
Mature applicants (20+) with evidence of aptitude or work experience
Equivalent overseas qualifications as approved by the Head of Faculty
Completion of prerequisites for individual papers as specified

What sort of industry will this job lead to
Event Management
Business Administration
Project Management

Future employment opportunities might be
Event manager
Exhibition coordinator
Conference planner
Local government events officer
Festival manager
Product launch/event coordinator