The Bachelor of Business Studies at Eastern Institute of Technology is designed for students beginning a business career or seeking a versatile degree. It offers practical business education with majors in management and marketing, including human resources, operations management, entrepreneurship, marketing communication, branding, and marketing research. The program features hands-on experience, workplace components including business projects or internships, supportive small class environments, and tailored career advice. Entry routes include standard university entrance or provisional entry based on life or work experience. The degree prepares graduates for roles such as management trainee, marketing manager, or business owner, with opportunities for postgraduate study.

Course Content

• Business foundational courses

• Majors in Management and Marketing

• Management topics: Human resources, operations management, entrepreneurship

• Marketing topics: Marketing communication, branding, marketing research

• Work Integrated Learning with projects, internships, external speakers, site visits

• Capstone work-based business project or internship (30 to 45 credits)

• Practical problem solving in real business environments

• Supportive learning with small classes and one-on-one advice