Event Management Major - Bachelor of Arts
Business & Management
A course by
AUT
Gain the skills to plan, organise, and manage events of all sizes with the Event Management major in the Bachelor of Arts at AUT.
In-person study
Face-to-face learning in a physical classroom setting
City Campus, Auckland
It will take a total of 3 years
Core skills this course teaches
Event Planning and Organisation
Plan, organise and manage a wide range of events, from conception to completion, including concerts, conferences, weddings, and sports events.
Project and Financial Management Skills
Develop management plans, budgets, contracts, and evaluation reports for events, with focus on meeting stakeholder objectives.
Effective Communication and Stakeholder Engagement
Communicate professionally with a variety of stakeholders and manage public relations and event marketing.
What You're Signing Up For
This major prepares students for a career in event management. Students learn to plan, organise, and manage a diverse range of events including concerts, conferences, festivals, weddings, and sports events. The curriculum covers event design, project management, sound, financial and human resource management, logistics, public relations, communication, and the creation of detailed management and evaluation plans. Students also gain valuable practical experience through work integrated learning and can include courses from related disciplines such as business, hospitality, tourism, psychology, and languages.
Course Content
- Introduction to Event Management
- Event Planning
- The Event Design Experience
- Event Partnerships
- Event Production
- Contemporary Issues in Event Management
- Leadership Principles, Perspectives and Practice
- Academic Communication
- Culture and Society modules
- Knowledge and Inquiry
- Work Integrated Learning (workplace experience)
What sort of industry will this job lead to
Events
Business
Tourism
Hospitality
Entertainment
Sport
Future employment opportunities might be
Event Manager/Assistant Manager
Festival Management
Conference Organiser
Advertising
Event Marketing
PR and Communications
Entertainment Industry
Sport, Recreation and Leisure
Trade Shows
Event employees in local authorities