Sales Management
Sales & Marketing
A course by
Lincoln University
Study the organisation, implementation, and management of sales and retailing strategies for both business-to-business and business-to-consumer contexts.
In-person study
Face-to-face learning in a physical classroom setting
Lincoln University, Lincoln
Coming Soon: Nexties Explorer
Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More detailsUnlock these abilities
Understand retailing and sales management
Explain the nature and importance of retailing and sales management in commercial environments.
Analyse types of retail institutions
Identify and examine the various types of retailing formats and institutions.
Apply customer relationship management (CRM)
Understand and apply CRM concepts and systems in retailing and sales management.
What You're Signing Up For
This course examines the implementation of marketing strategies at the point of sale, covering both business-to-business and business-to-consumer environments. Students learn sales programme organisation, retail management, customer relationship management, and how to evaluate and improve sales performance while considering responsibility to customers, society, and the environment.
Course Content
- Marketing strategy implementation at the point of sale
- Organisation and management of sales programmes
- Retailing formats and institutions
- Customer relationship management (CRM) concepts and systems
- Sales needs analysis and performance improvement
- Organisational structures for sales teams
- Recruitment, training, and rewards in sales
- Technology in sales and retail management
- Ethical and social responsibility in retail and sales
- Evaluation of competing marketing strategies for retail and B2B
- Communication of marketing analysis and implementation
What you need to know first
A minimum of 45 credit points from specified courses
A minimum of 15 credit points from specified courses
Consumer Behaviour (MKTG-205)
Managing Value (COMM-202)
Principles of Marketing (MKTG-115)
A minimum of 30 credit points from any level 200 or 300 course
What sort of industry will this job lead to
Marketing
Retail
Sales
Future employment opportunities might be
Sales Manager
Retail Manager
Business Development Executive
Customer Relationship Manager
Coming Soon: Nexties Explorer
Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More details