This course teaches students to understand and apply consumer-centric design. It involves guiding learners through the process of developing and refining product concepts, highlighting the strategic importance of product design within a firm. Key focus areas include analysing market and environmental shifts, the flow of design processes, evaluating concepts, protecting intellectual property, applying industrial design techniques, effective communication of ideas, and incorporating environmental considerations.

Course Content

• Strategic importance of product design

• Assessing macro-environmental shifts and consumer needs

• Product design processes and activities

• Techniques for designing and evaluating product concepts

• Intellectual property protection

• Industrial design techniques for value enhancement

• Multimodal communication of product concepts

• Environmental responsibility in product design

• Life Cycle Assessment