Marketing Strategy
Sales & Marketing
A course by
Lincoln University
Analyse marketing strategy at a strategic business level, focusing on segmentation, targeting, positioning, and the development of product, price, promotion, and distribution strategies. Available online through Lincoln University.
Online study
Flexible online learning from anywhere
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More detailsUnlock these abilities
Use strategic marketing tools
Understand the range of strategic marketing tools used to achieve organizational goals.
Consumer-focused strategy design
Appreciate the importance of the consumer in determining marketing strategy.
Strategic planning comprehension
Comprehend the relationships between plans, planning, and outcomes.
What You're Signing Up For
This course provides an in-depth analysis of the marketing strategy development process at the strategic business level. Students will engage with key strategic activities such as segmentation, targeting, and positioning, with strong emphasis on the creation and management of marketing mix elements: product, price, promotion, and distribution. The course enables learners to design, implement, monitor, and adapt marketing strategies for domestic and international markets.
Course Content
- Marketing strategy development process
- Segmentation, targeting, and positioning strategies
- Development of product strategies
- Development of price strategies
- Development of promotion strategies
- Development of distribution strategies
- Strategic marketing tools
- Consumer-driven strategy planning
- Implementing, monitoring, and adjusting marketing strategies
What sort of industry will this job lead to
Marketing
Business
Commerce
Future employment opportunities might be
Marketing strategist
Marketing manager
Brand manager
Business development roles
Product management
Coming Soon: Nexties Explorer
Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More details