Marketing Research
Sales & Marketing
A course by
Lincoln University
Develop advanced skills in marketing research, covering methods, analysis, and application to management problems.
In-person study
Face-to-face learning in a physical classroom setting
Lincoln
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Apply marketing research to management problems
Students will be able to apply marketing research concepts and methods to address current issues faced by managers.
Discuss methods and limitations
Students will be able to discuss the concepts, methods, and limitations of marketing research and marketing data.
Compare research methods
Students will be able to compare and contrast the pros and cons of various research methods.
What You're Signing Up For
This course introduces students to the essential concepts and methodologies required in marketing research. Students will learn to apply research methods in tackling managerial problems in marketing, understand various approaches, and evaluate their strengths and limitations. The course emphasizes practical skills in designing, conducting, and analyzing marketing research projects.
Course Content
- Marketing research concepts and methods
- Approaches to solving management problems with research
- Pros and cons of research methods
- Development and design of market research projects
- Primary data collection
- Analysis, interpretation, and presentation of research results
What you need to know first
Minimum of 30 credit points from Consumer Behaviour (MKTG-205)
Minimum of 15 credit points from Principles of Marketing (MKTG-101, MKTG-101R, MKTG-115) or Societal Marketing, Macro-Marketing and Ethics (MKTG-102)
Minimum of 30 credit points from Managing Value (COMM-202)
Minimum of 15 credit points from Introductory Statistics (COMM-111) or Statistics (QMET-103, QMET-103R) or Biometrics (QMET-201) or Analytics and Statistics for Business (QMET-204)
What sort of industry will this job lead to
Marketing
Advertising
Market Research
Business
Future employment opportunities might be
Market research analyst
Marketing manager
Business analyst
Consultant (market research focus)
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More details