Marketing New Zealand Products and Services
Sales & Marketing
A course by
Lincoln University
Gain an understanding of strategic marketing management and its application to the marketing of New Zealand products and services.
In-person study
Face-to-face learning in a physical classroom setting
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Evaluate the external market environmental factors
Assess external factors including market trends, competition, and other macro-environmental elements that affect marketing decisions.
Evaluate the internal factors that affect marketers
Analyse internal organisational factors such as resources, capabilities, and processes that impact marketing strategies.
Recognise the importance of ethical and culturally acceptable behaviour
Understand and appreciate the role of ethics and cultural sensitivity in marketing decision-making and practice.
What You're Signing Up For
This course provides students with an understanding of strategic marketing management as it relates to the unique challenges and opportunities faced by marketers of New Zealand products and services. Students will build knowledge of both internal and external factors affecting marketing, and examine the importance of ethical and culturally acceptable behaviour in the marketplace.
Course Content
- Strategic marketing management
- External market environmental analysis
- Internal marketing factors
- Ethical behaviour in marketing
- Culturally acceptable marketing practices
- Marketing of New Zealand products and services
What you need to know first
Managing Value (COMM-202) OR Consumer Behaviour (MKTG-205) OR Principles of Marketing (MKTG-115)
A minimum of 30 credit points from any level 200 course
A minimum of 30 credit points from any level 300 course
What sort of industry will this job lead to
Marketing
Sales
Business
Future employment opportunities might be
Marketing Coordinator
Product Manager
Sales Executive
Market Analyst
Brand Manager
Coming Soon: Nexties Explorer
Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More details