Managing Marketing
Sales & Marketing
A course by
Lincoln University
An advanced course that provides key theories and practical knowledge for integrated marketing management, available online as part of select master's degrees.
Online study
Flexible online learning from anywhere
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Identify contemporary marketing principles
Recognize and describe the fundamental marketing principles embedded within contemporary marketing.
Apply information for sound marketing decisions
Find, synthesize, and apply marketing information to make informed, marketing-based decisions.
Integrate marketing theory and practice
Connect advanced knowledge of marketing theory with its practical application in professional contexts.
What You're Signing Up For
Managing Marketing offers students an advanced integrated perspective on managing marketing activities. The course covers contemporary marketing theories and their application, helping learners to synthesize information, make informed decisions, and communicate effectively in professional marketing contexts.
Course Content
- Contemporary marketing principles
- Synthesizing marketing information
- Making marketing-based decisions
- Applying marketing theory to practice
- Developing and executing professional communications
- Reflective and independent opinion formation
What sort of industry will this job lead to
Marketing
Business Management
Commerce
Future employment opportunities might be
Marketing manager
Marketing analyst
Business development professional
Strategic marketing advisor
Coming Soon: Nexties Explorer
Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More details