Consumer Behaviour
Sales & Marketing
A course by
Lincoln University
Study the factors influencing consumer decisions and behaviours, and apply consumer behaviour theories to real-world marketing situations.
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Understand key concepts of consumer behaviour
Identify and describe major terms and fundamental concepts related to consumer behaviour.
Explain consumer behaviour theories
Discuss major theories and concepts in consumer behaviour and their marketing relevance.
Apply consumer behaviour theories to marketing
Demonstrate the ability to apply consumer behaviour concepts and theories to real-world marketing examples.
What You're Signing Up For
This course examines consumer behaviour by exploring individual, sociocultural, and environmental factors that influence consumer decision making and actions. Students will analyse foundational concepts and theories, discussing their application and relevance within marketing contexts.
Course Content
- Key terms and concepts in consumer behaviour
- Theories of consumer behaviour
- Application of consumer behaviour concepts in marketing
- Influence of individual, sociocultural, and environmental factors on consumers
What you need to know first
A minimum of 45 credit points from any level 100, 200, or 300 course(s)
Principles of Marketing (MKTG-115)
What sort of industry will this job lead to
Sales and Marketing
Business
Future employment opportunities might be
Marketing analyst
Market researcher
Advertising/communications specialist
Sales professional
Coming Soon: Nexties Explorer
Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More details