Branding Aotearoa
Sales & Marketing
A course by
Lincoln University
Understand and utilise the branding and cultural elements of Aotearoa New Zealand in marketing practice.
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Assess integration of Māori cultural elements in branding
Evaluate how Māori cultural elements are respectfully included in branding and marketing practices.
Evaluate Aotearoa New Zealand brand elements
Critically assess brand elements in New Zealand brands, including their use in domestic and export markets.
Apply Te Tiriti o Waitangi in marketing
Utilise knowledge of Te Tiriti o Waitangi in the practice of marketing and branding.
What You're Signing Up For
This course explores the integration of Māori cultural elements into branding and marketing within Aotearoa New Zealand. Students will critically examine the respectful use and application of cultural elements in branding, with a focus on both domestic and export markets. The course addresses the use of Te Tiriti o Waitangi in marketing practices and involves analysing existing use of Māori culture in branding.
Course Content
- Respectful integration of Māori cultural elements into branding
- Branding and marketing practice in Aotearoa New Zealand
- Critical evaluation of brand elements for domestic and export markets
- Application of Te Tiriti o Waitangi in marketing
- Analysis of existing use of Māori culture in branding
What you need to know first
A minimum of 60 credit points from the specified courses
Any level 200 course
Any level 300 course
What sort of industry will this job lead to
Marketing
Branding
Business
Future employment opportunities might be
Brand manager
Marketing specialist
Export marketing consultant
Cultural branding advisor
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Our AI-powered Explorer is almost ready. Soon, you’ll be able to build a dynamic profile of your skills, goals, and strengths, and get a curated selection of courses just for you.
More details